Marketing Plan for It's popcorn time Essay Example | Topics and Well Written Essays - 750 words

Marketing Plan for It's popcorn time - Essay Example To materialize the marketing vision, IPT needs to evolve strategic marketing plans which are crucial part of promoting products and services of an organization. The market plans are focused around Porter’s 4Ps (product, prices, place and promotion) and a good market strategy always takes these points on a priority basis. It is equally important that while planning appropriate market strategy, proper use of SWOT (strengths, weakness, opportunities and threats) analysis is taken up. Awareness of strengths and weaknesses in the company’s resources facilitate and match the opportunities and threats so as to provide a competitive edge to their rivals. SWOT analysis is an important tool to up grade internal strengths of the company to meet the external opportunities and exploit them in a manner that would provide the companies with cutting edge advantage over their rivals. Franchising has become a very important tool of expanding business globally and helps maintain an edge over their competitors. In the recent times, internet has redefined the communication with its far reaching implications and has become one of the most important parts of any business strategy. With so much choice in the open market, the updated and informed website gives the unique advantages of the products and their usefulness to draw in new customers while keeping the old. The customer is always interested in the end result of his purchase so he needs to be shown the extra benefits that he would be getting on the purchase! The feedbacks give the company opportunity to keep up with the constantly changing requirements of the consumers. The fundamental principle of marketing is to promote a committed clientele through quality goods and services. It is for this purpose that market strategies of big business houses and corporate bodies try to promote their goods and